# Out Now - Episode 7 of Real Talk, Real Trust with dotCMS

**URL:** <https://community.dotcms.com/t/out-now-episode-7-of-real-talk-real-trust-with-dotcms/97>\
**Category:** Announcements\
**Tags:** ai, marketer\
**Created:** [March 28, 2025, 5:02pm UTC](https://community.dotcms.com/t/out-now-episode-7-of-real-talk-real-trust-with-dotcms/97 "2025-03-28T17:02:55Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![dotCMS](https://yyz2.discourse-cdn.com/flex012/user_avatar/community.dotcms.com/dotcms/32/9_2.png) [@dotCMS](https://community.dotcms.com/u/dotCMS)\
**Post date:** [March 28, 2025, 5:02pm UTC](https://community.dotcms.com/t/out-now-episode-7-of-real-talk-real-trust-with-dotcms/97/1 "2025-03-28T17:02:55Z")

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[![RT Episode 7 Thumbnail](https://canada1.discourse-cdn.com/flex012/uploads/dotcms/original/1X/35ac9dbfff2a59454963caeafe311f70013de40b.jpeg)](https://youtu.be/5hffdc1fSAo?feature=shared&utm_campaign=Newsletters&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_tDY0f7yPxtlhX-STlTxPCNIgt6ziFZy4hepf0cEbdgHTnBIa_d9rsqy6oACNrW6klGofr)

In episode 7 of [_Real Talk, Real Trust with dotCMS_](https://youtu.be/5hffdc1fSAo?feature=shared&utm_campaign=Newsletters&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_tDY0f7yPxtlhX-STlTxPCNIgt6ziFZy4hepf0cEbdgHTnBIa_d9rsqy6oACNrW6klGofr), host Ryan Picchini sits down with **Noz Urbina** **(Urbina Consulting)** and Zain Ishaq (CEO at dotCMS) to tackle one of today’s most pressing challenges: building meaningful, scalable content strategies in a world dominated by oversaturation and AI.

Their conversation explores:

- The erosion of digital trust and what GTM teams must do to win it back.
- What it really takes to align content strategy with brand voice, business goals, and buyer journeys.
- How to avoid “AI sprawl” and create value - not volume - with content.
- Why content is no longer your first impression - it’s your _only_ impression.
- Tactical frameworks for using AI throughout the content lifecycle - from research to optimization.

Whether you’re a marketer, content strategist, or tech leader, this conversation is packed with timely insights, hard truths, and actionable advice to help your brand build trust at scale - without losing its soul.

You can view the seventh episode now on [YouTube,](https://youtu.be/5hffdc1fSAo?feature=shared&utm_campaign=Newsletters&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_tDY0f7yPxtlhX-STlTxPCNIgt6ziFZy4hepf0cEbdgHTnBIa_d9rsqy6oACNrW6klGofr) [Spotify,](https://open.spotify.com/episode/3dk0zeCn94CY4QQwqhDWJ8?si=vFyGvkwsS7CX9GQ0AVnOwA&utm_campaign=Newsletters&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_tDY0f7yPxtlhX-STlTxPCNIgt6ziFZy4hepf0cEbdgHTnBIa_d9rsqy6oACNrW6klGofr) and [on our website](https://www.dotcms.com/videos/content-strategy-starts-with-trust-not-clicks?utm_campaign=Newsletters&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-_tDY0f7yPxtlhX-STlTxPCNIgt6ziFZy4hepf0cEbdgHTnBIa_d9rsqy6oACNrW6klGofr).